How Long Does it take to Produce?
Keep in mind that producing an infomercial is just like producing a
half hour movie. It is nearly 30 times longer than a one minute DRTV
spot and therefore requires much longer time for planning, scripting
and coordination. A typical long form production takes about 90 days (sometimes
up to 120 days). The first 30 days are dedicated to pre-production
research and planning which, depending on the format chosen, includes
finding real consumer testimonials, developing the unique selling
position, scheduling shoots, finding talent and writing the script.
Days 30-60 are for production which includes shooting testimonials, the
host, product shots, product demos and stories. The last 30 days are
often spent in what is commonly referred to as “post.” This is the time
spent in the edit bay where 90% of the film that was shot ends up in
the trash and the show really starts to come together. Voice overs are
also recorded during this period and the critical CTA, or Call To
Action, portion of the show is crafted.
We’ve produced infomercials for a variety of products and
services including: automotive, legal, financial, healthcare, skin care
and more. Chances are, our experience fits your needs, visit click here for more details.
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