A man is touring a construction site. He sees a worker laying down mortar with a trowel and walks over to him. “What are you doing here?” he asks. The worker grunts back, “Laying bricks.” So the man wanders over to another worker. “And what are you doing?” he asks. The second worker barely spares him a glance … Continue Reading about The Ultimate Guide to Planning a Direct Response Campaign
Making a profit through Direct Response advertising means paying close attention to the pennies. A friend of mine with whom I have done many … Continue Reading about The Top Three Infomercial Mistakes to Avoid
The answer is a very definite “maybe.” Direct Response, like every other form of advertising has its time and place. I believe that Direct … Continue Reading about Is Direct Response Right for You?
In the 1990's, only the most self-assured brand managers possessed the courage to suggest an infomercial or direct response television (DRTV) for … Continue Reading about Not Your Father’s Direct Response
Whether you are defending a brand’s dominate market position or seeking to attain it, direct response is relevant to your future. You may decide … Continue Reading about Using Direct Response to Build Your Brand
According to PWC, advertising on the web just surpassed advertising on television. This year, paid social advertising spending will hit an all … Continue Reading about Direct Response Marketing is More Alive than Ever!
It should come as no surprise that the amount of video being consumed by the typical US Consumer has skyrocketed over the past decade. Just the … Continue Reading about The Tipping Point of Direct Response Video Has Arrived.
The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made … Continue Reading about What is the future of the Billy Mays Infomercials?
Billy Mays Without a doubt Billy Mays helped the recent Infomercial industry rebound. Our industry has experienced great success lately, … Continue Reading about What Billy Mays did for the Infomercial!