The Direct Response TV Authority
The Home of Direct Response Television
Where DRTV producers, inventors, brand builders, and performance marketers connect.
Mission & Vision
What Comes Next?
For over four decades, Direct Response Television has built billion-dollar brands, launched everyday inventors, and trained some of the sharpest marketers in the world.
Infomercial.com exists to document that history — and to help shape what comes next.
Blog ArtICLES
Recent Articles
How to Write an Infomercial Script That Compels and Sells
A great infomercial script isn’t creative writing — it’s engineered persuasion. This guide breaks down the proven long-form DRTV structure, from hook to demonstration to offer, with real examples from iconic campaigns that converted viewers into buyers.
Did Gen Z Break the Marketing Funnel? My Opinion on Vogue’s Take
Vogue’s “Gen Z broke the marketing funnel” is directionally right—but the funnel isn’t dead. The path is just messy, iterative, and proof-driven. Here’s how to market to Gen Z without confusing “vibes” for strategy.
The History of Infomercials: A Timeline of Long-Form Advertising
When people say “infomercial,” they usually picture late-night TV, loud graphics, and a pitchman promising the impossible. That’s the parody version. The real story is more useful—and a lot more interesting. Long-form direct response was built to solve a simple…
The History of the National Infomercial Marketing Association (NIMA) — and Why It Still Matters
NIMA didn’t form because the infomercial business was thriving — it formed because the industry needed credibility, standards, and a unified front. This article traces how NIMA emerged in the early 1990s, why “standards with teeth” mattered, and how it evolved i…
Did AI Do That? What the MNTN Super Bowl Commercial Signals for the Future of Video Production
The MNTN Super Bowl commercial “Did AI Do That?” sparked a bigger conversation than nostalgia. Jim Warren breaks down what it truly signals about AI, direct response, and the future of video production economics.
YouTube Shorts Ads: What DRTV Marketers Must Understand Before Spending a Dollar
YouTube Shorts ads are reshaping how direct-response marketers test and scale creative. Here’s what DRTV veterans must understand about algorithm-driven distribution, compressed persuasion, and vertical video conversion strategy.
Direct Response TV Resources
DRTV Blog
Inside the DRTV Blog, we examine what actually worked — from long-form television to today’s performance video landscape.
Industry News
Markets shift. Media evolves. Regulations change.
Follow the developments impacting the direct response industry.
Infomercial Hosts & Talent
The faces and voices behind billion-dollar campaigns. Explore the industry’s most recognized Infomercial Hosts & Direct Response Talent.
Infomercial Products
Every product tells a story — of risk, media buying, and response. Browse the products that proved the model works.