The following are articles and news stories related to the DRTV industry highlighting leaders in the Direct Response Television space and their thoughts and opinions on strategy and execution.
This is a growing list that is meant to be the best resource online for anyone needing to stay up-to-date on direct response industry trends, as well as where the industry has come from. It should also be a good indicator of where things are headed for the future as DRTV as it evolves in this digital marketing age.
The Ultimate List of Direct Response News Articles
Jun 17, 2020
[COVID-19 Update] Direct Marketing Services Market 2020 | 3rd Market Reports and Analytics
Feb 19, 2020
Why Direct-Response Marketing Works | GoDRTV
Jan 22, 2020
Tim Hawthorne Honored With 2020 Lifetime Achievement Award by Marketing EDGE | Cision PR Newswire
Jan 14, 2020
5 Tips on How DRTV Performance Marketing Can Save You Time and Money | National Media Connection
Sep 19, 2018
The New Face of Direct Response TV Advertising 2018 | LinkedIn | Matt Goldreich
Matt Goldreich, CEO if National Media Connection, takes about how you can be successful by combining DRTV with digital marketing to reach today’s online audience.
Sep 10, 2018
The New Face of Direct Response TV Advertising 2018 | National Media Connection
Jun 11, 2018
How to Write a Killer Infomercial Script | As Seen On TV | Kevin Harrington
As Seen On Tv.pro shares the most important seven things to consider when you begin writing an Infomercial script.
Jan 16, 2018
The Future Of Media Buying: YouTube Versus Traditional TV | Forbes Agency Council
October 1, 2017
Are new TV advertising technologies delivering efficiency for direct response campaigns? | DRMETRIX
July 28, 2017 (Original Post: Apr 16, 2014)
DRTV: Past, Present, and Future | Hubspot | Tim Hawthorne
In this article Tim Hawthorne takes an in-depth look at direct response television, how far the medium has come in three decades based on his experience in the infomercial industry, and provides insight on where he believes it is headed in the future.
Jul 6, 2016
5 Things Brand Advertisers Should Know About Direct Response TV | COMMPRO | Carl Turner
May 14, 2015
This Is How You Make Infomercials Millennials Will Watch | Fast Company | Sarah Kessler
MikMak, a multichannel marketing app, puts infomercials into social media format–quick 30-second videos with personality–and creates an environment where people are looking to shop. Users can browse by products, watch videos, and buy the product right from the app.
Oct 27, 2014
Direct Response TV summit sets stage for latest inventions | Pittsburgh Post-Gazette
[PDF White Paper] Interactive Branding: Best Practices in a Direct Response-Driven Media | AdAge
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Nov 17, 2002
They pitch, and we catch | Los Angeles Times | Kevin Maynard
July 18, 2002
Father of the infomercial | Smart Business | Morgan Lewis Jr.
Known to veterans in the industry as the Father of the Infomercial, W.G. Barnard was the pitchman to host one of the first, if not the first, infomercial for Vita-mix. The Direct Marketing Association put Barnard’s 30-minute spot on air in 1950.
What do we know about Direct Response television advertising? | Admap Magazine | Beverley Barker