Whether you are defending a brand’s dominate market position or seeking to attain it, direct response is relevant to your future. You may decide to explore it now or later, but what if your competition explores it first? These days, people want things right now. If they have a need or want – especially a want - they don’t tolerate fulfillment delays. This includes everything … [Read more...] about Using Direct Response to Build Your Brand
The Ultimate Direct Response Television Authority
